ALYX



How did you get started? Tell us your story!


My name is ALYX. I began my career in 2015, starting my journey with a Canon T3i and a creative outlook on life. After graduating from Fisk University in Nashville, TN in 2015, I began fulltime freelance digital media creation for local artists and small brands. In 2016 I noticed a demand in the wedding and bridal industry. From there, I founded The Lavender Company. Beginning as a Wedding production company, I have Produced and facilitated the capture of some of the most extravagant weddings Nashville has seen. Now, TLC has grown to produce more than bridal, its narrative spans along the female perspective creating documentaries, music videos, promotional digital content, and much more! Currently, I have picked up and moved to Atlanta Georgia. I focus on video producing and creative investing. My goals are to build platforms for creators to thrive while also lifting the community around me. As an entrepreneur at heart, I manage multiple brands such as The Lavender Company, myself as a digital content producer, and a real estate investing company; Lavender Investments, which runs a local Air BnB business. Follow my journey and join the conversation on my YouTube channel: A BLACK Creative!


What is your experience in the music industry? Do you have any formal training or schooling? If not, are you self-taught and how did you learn your craft? What is your learning style? What are your favorite educational resources (ex. college, YouTube, etc.)?


I spend most of my time involved in music video production. I consider myself a director and producer and have created with many local artists. I hold a business degree from Fisk University, which helps me navigate the industry, however, most of my knowledge comes from YouTube Academy, industry experience, and trying repeatedly.


What are some credits and achievements that you have? Who have you worked with? Who have you collaborated with?


I currently work alongside Kinship Studios, a local production studio housing some of Hip-hop's most influential artists. There, I manage bookings, marketing, and creative content. Some creative projects I have collaborated on have included artists such as DaBaby, Lloyd, Stunna 4 Vegas, Royce da 5'9", and Kiya Lacey. I also continue to collaborate with brands and creators such as a touring Live event series, 90's R&B Karaoke, Battle of the Barnes Podcast, Paige Brown Designs, and collab with creators including JUNO, Rick Wilkerson Music and Spudds Mckenzie.


What are some of the biggest obstacles you’ve encountered or faced in this industry?


A big obstacle I have overcome is changing my environment to suit my goals as a creative. I had gained success in my home city, Nashville, but I wanted to expand my networking opportunities. I had to overcome the risk involved in making it happen.


What are some of your goals this year?


A big goal of mine is to purchase an investment property and manage a steady income from it. I also plan on documenting this journey on YouTube!


Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?


I would love to work with more female artists. I'm not picky, just be super dope and open to creativity.


Who are your favorite directors? Who do you want to do a music video with?


I work around a lot of my favorite directors! but I would love to do more with JB of Kinship, Spudds Mckenzie, and I would love to work with Teyana Taylor in the future.


What kind of equipment do you have and why?


I shoot with a Lumix GH5, it creates a look that's perfect for my brand, where I can shoot cinematic weddings, as well as music video artistry.


What is your creative process like?


I like to listen to the inspiration first. Whats the project inspired by and WHY are we doing this? Everything else flows from there.


What’s your favorite go-to order?


Tassili's Punany wrap.