How did you get started? Tell us your story!
I am BOREGARD. It's derived from my nickname, Bo and I believe it just has a certain elegance to it, and it fits my rapping style. No matter what I rap about, it's done so articulately or artistically, that you have no choice but to see the beauty amidst the chaos. I started making music because I loved the way clever lyrics made me feel. They would make me hyper and excited for reasons I could not explain, and I knew I had to give this feeling to others. I love when a line that I wrote makes someone take the time to acknowledge something we have in common. For example, "Oh, I've felt that" or "I know exactly what he's talking about." I know a lot goes over people's heads too but every great game has easter eggs. I started viewing rap as my true calling around 2012. I've made serious growth and had countless moments that let me know I made the right decision. In the face of failure and doubt, I kept going and that is my greatest accomplishment. I've opened for a lot of great artists and I've coordinated shows for other artists within my community.
What is your experience in the music industry? Do you have any formal training or schooling? If not, are you self-taught and how did you learn your craft? What is your learning style? What are your favorite educational resources (ex. college, Youtube, etc.)?
I graduated from Goizueta Business School at Emory University. I never took formal music classes, but I wish I did! I am trying my hand at production, and I have some memory of music theory, but I'm reteaching myself with the help of youtube.
What are some credits and achievements that you have? Who have you worked with? Who have you collaborated with?
I've been a curator and resident artist at The Masquerade. I was one of the first (maybe the first) students to perform at Emory's Spring Concert. I've collaborated with some incredibly talented people in the Atlanta music scene, most notably my friend and producer Ethan Lamb. I've also dabbled in songwriting. I'm not big on name dropping, so when a collaboration comes out I will publicize it, but while it's in the works I'll keep it to myself!
Who are your biggest influences growing up and why? Who do you like to listen to now and why? Who’s on your playlist right now?
Kanye West, Kid Cudi, Key!, Soulja Boy, Childish Gambino, Three 6 Mafia, Fela Kuti, Fabolous, Michael Jackson, ABBA, The BeeGees, Cher, Mariah Carey, & Nelly. They all set a certain standard for great music in my mind and helped me to become the artist I am today. Today I like listening to Terrance Escobar, Jelani Imani, Yani Mo, Lil Baby, and whoever else catches my attention!
What are some of the biggest obstacles you’ve encountered or faced in this industry?
The industry itself is an obstacle! You just have to be prepared to face it daily, I have struggled sometimes with finding people like me though.
How would you describe your sound and style?
I would describe it as colorful, yet dark & cynical. With a diverse range of styles to choose from, I use imagery as a weapon and bludgeon the listener with poetic devices.
What are some of your goals this year?
I would love to complete the video for Beyoncé Knows & get my album to be heard on a wider scale. I know someone out there has felt what I felt or needs to hear what I have to say. It's my duty not to give up.
Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?
Chasethemoney, Alex Tumay, Beyoncé
What is your creative process like?
It's changed over the years. I view each song like a puzzle that just needs to be put together. There's a beat, there's a sentiment, and there's a collection of words that fits both; we just have to unearth them.
What’s your favorite go-to order?
Zaxbys wings and things w/ Insane sauce and an extra ranch sauce! Coca-Cola to drink!