Doug Profit



How did you get started? Tell us everything!

My name is Douglas McCoy, but most people call me Doug, or by my stage name Doug Profit. I started music around the time I was 15 and have been doing it for 3 years now, but I always dreamed of making music since I was 10 and started listening to my favorite hip-hop artists like Eminem, Logic, J Cole, and Kendrick Lamar. I was born in Pasadena, California and I grew up listening to a lot of Rock, Grunge, and Heavy Metal, my favorite bands where Primus, System of a Down, and Nirvana. As I got older I discovered more music for myself and hip hop slowly became my favorite genre of music and I would always try to make my own little raps from the ages of 10-15 but I never took it too seriously. One day in my sophomore year, I was freestyling on Xbox live with my friend Wyatt and he told me he had a studio and that I should come record, so I did. That really changed the way I thought of music and the way I thought about me doing it. I had a rough start at first, but I loved recording music and expressing myself on beats, so I kept going no matter how many poor-quality songs I made. I saved up money to buy equipment for my studio (which I still have today) and I am super happy with my sound and how I present myself on every track. One message I have for everyone is to follow your dreams because you never know what they can do for you and how happy you can turn out to be.

What is your experience in the music industry? Do you have any formal training or schooling? If not, are you self-taught and how did you learn your craft? What is your learning style? What are your favorite educational resources (ex. college, YouTube, etc.)?

I honestly had no experience in the music industry before I started making music. When I started on GarageBand I taught myself how to work it and use EQ’s Autotune and Reverb I really didn’t know much but once I saved up enough money for Logic Pro I watched a couple of tutorials on how to do cool effects and make myself sound professional and that’s really all it took. After a year of using Logic, I pretty much mastered my craft and my vocal engineering.

What are some credits and achievements that you have? Who have you worked with? Who have you collaborated with?

One of my biggest achievements is when I was 16 my song “Counter! (feat. Yung Chine)” got reposted by my favorite SoundCloud artists “Duwap Kaine” someone I idol and listen to on the daily. Another big one is when my song “SIN (feat. Liljaymurk & ZayBoat) [Prod. Lex]” hit 10k plays on SoundCloud. It’s definitely some of my best work. Another big one is when I made a song with another favorite SoundCloud artist of mine “Summrs” who is honestly a goat and someone else I listen to daily.

Who are your biggest influences growing up and why? Who do you like to listen to now and why? Who’s on your playlist right now?

Like I said growing up I listened to a lot of Primus, System of a Down, and Nirvana. The reason I loved their music so much is that they were out of the “norm” and they were themselves. Now I listen to a lot of Duwap Kaine, Summrs, Autumn, Gunna, Young Thug, Travis Scott, Kid Cudi, Logic, J. Cole, Kendrick Lamar, and so many others. I love all these artists because they always bring something different to the table and always make me think of the bigger picture, and always paint and image of their story in my head.

What are some of the biggest obstacles you’ve encountered or faced in this industry?

Really the big one is trying to get my music out there and get everyone to hear it.

How would you describe your sound and style?

I have a lot of different sounds I make music to reflect the mood I’m in. Sometimes it is really upbeat and going to make you get hyped up, but other times its slow songs about love, sadness, and insecurities in my life.

What are some of your goals this year?

To hit 100k total plays on my SoundCloud, I have 75k total, so I think it is definitely possible.

Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?

I definitely want to make a song with Duwap Kaine, make a video with Cole Bennett, and have a song produced by Nick Mira.

What is your creative process like?

First, it starts with thinking. Thinking about what mood I’m in, what type of song I should make, and how it is going to sound to others. Then I record, sometimes I write lyrics and sometimes I just get stuff off my chest and punch-in every line.

What’s your favorite go-to order? (food-wise)

I love Italian food, pizza, pasta, anything like that. But I ain’t picky.