Franklin Riddick

Can you briefly walk us through your story – how you started and how you got to where you are today?

I've had a love for music since I was a kid. Music is a part of me but I never imagined I would be managing artists. Up until the last two years, I didn't have a clear vision for what I was supposed to do in life. For a long time, I was a person that was doing things I thought would appease other peoples' vision of my future. Over the past two years, I've been raising my self-confidence, which has allowed me to focus on developing the future I wanted for myself.

A defining moment for me was a running joke I had with my first artist. At the time we were coworkers; I knew she could sing, and I thought she should pursue a career as a singer. We both joked about me managing her music career but I never put any real thought into it. As the joke continued to be used, the idea started to seem more plausible. I love music, so who's to say my life's purpose isn't involved with music? After realizing this opportunity to manage could be a part of my life's purpose, I decided to do it. This has been such a refreshing decision; this artist-management journey has been a lot of fun. I can't wait to see what's in store for me as I continue to progress.

Has it been a smooth road? If not, what were some of the struggles along the way?

It's been a smooth ride for the most part. The biggest struggle I've encountered thus far is the impact COVID has had on the entertainment industry. This pandemic has put a pause on the entertainment industry, which in return has put a pause on some of the plans I had for my clients.

What are you most proud of? What sets you apart from others?

I'm most proud of myself for taking the risk to try my hand in managing. I think the impression I leave on people is what sets me apart from others. I am genuine and very personable.

How do you, personally, define success? What are your criteria, the points of interest you’re looking out for, etc?

I'm still on the journey of finding my life's purpose; I don't have a clear idea of what success looks like for me. I believe true success is defined by concepts deeper than the value attached to what I've accomplished as a manager. The only problem is I've yet to figure out what those concepts are.

How do you, personally, define happiness, in general, for yourself, and others?

Happiness is being satisfied with everything you've done and experienced in life.

As a manager, how do you handle your job and responsibilities for your client?

As a manager, my job goes hand in hand with my client's responsibilities. With that being said, it doesn't feel like I'm juggling two different tasks.

What is your experience in the music industry? Do you have any formal training or schooling? If not, are you self-taught and how did you learn your craft? What is your learning style? What are your favorite educational resources (ex. college, Youtube, etc.)?

Managing artists is something I randomly decided to do because I love music. I'm mostly self-taught, but I've learned a few things while I've been in college. I've taken courses on artist representation and the basics of the music industry. I'm an auditory learner. Information presented in sound form sticks to my brain much easier than anything else. This sounds cliche, but my favorite educational resource is life. Google and college courses are great, but you learn the most when you go experience the thing you're trying to learn about

Who were your biggest influences growing up and why? Who’s on your playlist right now?

My biggest influence growing up was Kanye West. I have never seen anyone set off after their goals with such passion and fearlessness like he does. I listen to so many different artists. Recently, I've been listening to Snoh Aalegra, Burna Boy, Pop Smoke, Young Thug, and Big KRIT. I honestly haven't made a playlist in quite some time. I haven't felt the inspiration to put one together lately.

What are some of your goals this year?

I want to develop a successful marketing plan for my artists. I also want to establish more of a presence on social media, so I can further network with people inside the music industry.

Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?

Young Thug because his music is great. Jaden Smith because I'm down with saving the planet. Wiz Khalifa because I want to get involved in the weed business.

What’s your favorite go-to order?

Veggie burger with sweet potato fries. Shoutout to the vegetarians and vegans.