Hollywood Cole

How did you get started? Tell us your story!

Well, I am originally from the west coast, I was born in Seattle, WA but grew up in Virginia. My love for music started when I was young, my parents always played a lot of different music while I was growing up, from oldies like Parliament and Teena Marie to Jay Z, and even classics like John Coltrane and Miles Davis. I started paying attention to music production when I discovered The Neptunes, who are one of my biggest inspirations. I remember being young and being able to recognize whenever a beat was produced by them; they had a very distinct sound.

In middle school, I was always known to have the latest music on my MP3 player. I used to make my ringtones for my phone from songs I’d download on LimeWire (lol). When I got to high school, I started making mix CD’s of all the latest mixtapes back then, Rick Ross, Big Sean, Lil Wayne, Drake, etc. I was always the one to go to for CD’s to bump in the whip. Once I got to college, I became the “Aux DJ” in the car and began to DJ parties my boys and I would throw with an app called "Virtual DJ" I downloaded on my iPad at the time. Soon after that one of my boys showed me “FL Studio”, a music production software during my junior year of college in 2012, and ever since then I’ve been perfecting my craft.

I started to take music very seriously when I moved to Atlanta in the summer of 2016. I think one of the major moments for me was when I won the Wish ATL "Puma 808 Day Beat Battle" in 2018...it was a turning point for me and from that day on things have been steadily going up. I got my first major placement and gained some key relationships soon after that.

What is your experience in the music industry? Do you have any formal training or schooling? If not, are you self-taught and how did you learn your craft? What is your learning style? What are your favorite educational resources (ex. college, YouTube, etc.)?

When I first got to Atlanta, I interned at 2 different studios. I worked at Twelve Studio under Aaron Reid (LA Reid's son) and also worked at Means Street Studio (DJ Drama and Don Cannon's) for a while. I pretty much taught myself how to produce. When I was starting, I watched YouTube videos but the majority of my learning was from trial and error, just becoming a student of the game, listening to some of my favorite producers at the time, breaking down their beats and implementing what I heard from them into my production style.

What are some credits and achievements that you have? Who have you worked with? Who have you collaborated with?

I've worked with Queen Naija, Dom Kennedy, Childish Major, and a few other artists. I also have some new material coming out with a few other artists soon, but I don't want to give anything away!

Who are your biggest influences growing up and why? Who do you like to listen to now and why? Who’s on your playlist right now?

Pharrell and J Dilla are my biggest influences when it comes to music production. They both crafted a timeless sound and made major impacts on music culture. I like to listen to a lot of different things but lately, I've been listening to a lot of old and new R&B and an artist I dropped two projects with so far named "Will Hill" who is from Atlanta, but the music we're crafting together doesn't sound like Atlanta.

What are some of the biggest obstacles you’ve encountered or faced in this industry?

Well, the journey has been a beautiful struggle. There’s been ups and downs: moving to Atlanta and just trying to make a name for myself, getting my beats into the right hands, connecting with the right people, figuring out how to brand myself better, etc. It’s a struggle every day, especially as an up and coming producer but I’ve learned to appreciate this time in my life and just keep grinding, constantly working to improve.

How would you describe your sound and style?

I don't think I have a specific style because I like to try and make everything ranging from Hip-Hop to Trap, to R&B and even house music occasionally.

What are some of your goals this year?

2 goals I set for myself this year was to land at least 10 major label placements and get a platinum record!

Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?

There's a lot but Kendrick Lamar, J Cole, and Rick Ross are a few that I'd like to work with for sure.

What is your creative process like?

I just go with the flow. I never really had a specific way of making music, but I do love to sample though. Sometimes I'll pull from a vinyl record or make something from scratch but it all just depends on how I'm feeling at the moment.

What’s your favorite go-to order?

It's probably is between sushi and fish or shrimp tacos!