How did you get started? Tell us your story!
Hi, I'm Markel and I'm the founder of Kelevision. I was born in Decatur and raised in Stone Mountain and I'm a photographer and videographer among other things. I can trace my roots in photography as far back as Kindergarten. During the time, my classmates and I went on a field trip to the zoo and my mom bought me a disposable camera; that was my first real opportunity to use a camera. To be able to capture every moment and memory, made the trip all the more enjoyable and I eventually fell in love with the medium. I always had a love of photography and film, as some of my favorite things to do are take pictures and watch movies, but I always had a deeper fascination with how on-screen and on set effects were produced. I initially created Kelevision to give local artists a chance to get their vision out there. Everyone has their own unique vision and I make it my mission to make sure their vision comes to life in the best way possible. I started getting serious around my senior year in high school. At the time, I was running a youtube channel and I was the chief editor of my school's yearbook, and I decided to take things up a notch and I've never looked back since.
What is your experience in the music industry? Do you have any formal training or schooling?
My whole life I've been surrounded by music. I'm a member of a family where everyone plays an instrument and that helped me get better as a videographer in terms of using sound along with the video to tell a story. I learned everything I know about cameras from my mom and my own curiosity. She taught me the basics and I learned how to apply those basics to make some really cool stuff. I'm very much a hands-on learner and I am a FAITHFUL alumn to Youtube university
What are some credits and achievements that you have? Who have you worked with?
So far I've done corporate work with the likes of BET and AT&T and client work for a multitude of different artists, brands, and businesses. My most frequent collaborator, Ahmad Anonimis, is one of my best friends and we go way back. I've also worked with fashion brands like Rich Studios, NFLuence, and ChargeUpChamp. I've worked with other artists like Trilly! and P.S. on music videos and I hope to create more content with even more artists in the future.
What are some of the biggest obstacles you’ve encountered or faced in this industry?
The biggest obstacle I've faced in this industry has been finding the right clients. Its a fact that not everyone will have the same motivation and drive as you and you need to be prepared for that. As a videographer and person, in general, I put 110% of my effort into everything I do, but that energy is wasted when it can't be matched. I've often said that I don't want to do it unless it's done right, and that's something that I live by, as I strive to give a said artist or business the best of me at any given moment and I expect the same of them.
What are some of your goals this year?
My main goal this year is to remain busy and plan for the future amid this pandemic. I also need to find new ways to reach my consumer base while in a time where morale is low and stress is high. I want to be able to still provide content while keeping a level head and not straying away from the real task at hand, which is defeating injustice and COVID-19.
Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?
I definitely need to get a video in with Lakewude and I need to link with fellow camera people like QualityLenz to get some more work in. I also need to get back on set with a very talented friend of mine VyvyThai who is an amazing creative.
Who are some of your favorite directors? Who do you want to do a music video with?
Directors like Dave Free, Dave Meyers, and Cole Bennett are some of my favorite music video directors. They've done so much to push the culture and they do it with their own unique creative flair. As far as who I'd like to work with, it'd be my dream to do a music video with Dave Free as I feel like I model some of my own work after his.
What kind of equipment do you have and why?
I use a Lumix GH5 as my main camera. This camera does it all and for most of my videos, it's done its job in a variety of ways. It's reliable, sturdy, and has helped me get some amazing shots right out of body. I don't think I'll need a new camera for a long time.
What is your creative process like?
I have to storyboard everything I do. Whenever I begin the pre-production process, a storyboard is usually one of the first things on my mind. I'm a visual person and for me, it makes more sense to have a visual of the desired shot. Not only that but it helps alleviate some of the chaos that comes with production and helps you get organized in your approach and produce the desired results.
What’s your favorite go-to order?
My favorite go-to order would have to be wings and things from Zaxby's. Not right now, but the mid-to-late 2000s and early 2010s, Zaxby's wings and things was NO JOKE!