Latonya Shere Odogwu

What's your name? How did you get started?

I was born in Henderson, TX. My mom moved us to Denton, TX to get a better education.

Once my granny got sick again with cancer, we moved back to Henderson for my 8th-grade year. Then I moved to Lewisville, Texas where I finished out my high-school years. During high school, my mom and step-dad owned a club in downtown Dallas, where I was able to meet a lot of Texas stars and work on my craft. Fred Alexander from the Lakeside Band is like an uncle to me. Because of Mr.Alexander, I met Usher, Silk, Alicia Keys, and Greg Streets. I went to Full Sail University, which is a music school, in 2003. I worked with Haitian Group, and CC the Reggae Ambassador. I was in Fire Boy Magazine for the hottest girl group(magazine company in Dayton, FL). I Made a lot of connections/industry friends. I remember the first time I heard Gucci on the radio. I wanted to work for him. I moved to Atlanta in 2005 and by 2008 I worked for Gucci through Big Cat Records under Melvin the Mell(mail) Man. After that, I went on tour.. with Freeky Zeaky from Dipset. Making connections with the one and only Big B and Mike lang and Mrs. Sandra from the hip station in Wilmington, North Carolina... Jadakiss and Big Fendi are good friends. Since I was around Fendi a lot in Greensboro during my free time from Dipset ... I will never forget me and Jadakiss rapping in the limo... I still have that ugly pic lol... I wanted to be back in Atlanta. With all the things I learned on tour Walt G whom I met for the first time at a Tjs DJs event in Tallahassee Florida gave me a chance.. to be an A&R with Blue Pie Distribution. Through his company AIN( Artist In Need), I also set events... I did an event to bring the Tupac center back even tho the owners where only in the money. We had Light Skin Keshia, Derez Deshon, Yella Bezzy, Casino, and the Free Bands, omg it was a good night I even had an IG cruck dancer come. I also do a lot of events with X-Squad Djs and helping brand artists. I've written songs and people have been able to take my credit to the point that I'm ready to do my own thing, and let my voice be heard. Being that I'm half Nigerian and half American, my African father didn't approve of my music career choice.

The funny thing is, now every time I'm around he can't wait to tell his friends about his musical daughter. I've been in this industry for a long time I've seen people come and go. I thank God that I'm still standing. I thank God for letting me work with all the people I dreamed of working with. This music life is not for the weak. I remember the first time I ever had an issue I didn't want to tell the company what happened. The owner of Dipset is the coolest. He just looked at me in my eyes and said welcome to being Black. They have always had my back no matter what. I've done so many favors for people in this industry. It's my time to shine. LaTonya Shere Odogwu!

What is your experience in the music industry? Do you have any formal training or schooling? If not, are you self-taught and how did you learn your craft? What is your learning style? What are your favorite educational resources (ex. college, Youtube, etc.)?

I went to Full Sail University however just going to school doesn't make you. I had to get out and network

What are some credits and achievements that you have? Who have you worked with? Who have you collaborated with?

While working for Big Cat Records: Gucci, Rasheed, Blak Magic where the artist at the time and Buju Banton..... Dipset Freekey(this was all promo for these artists and tours ), as I'm getting ready to go in the studio with Bone the Mack he just sent me a track like last week. Omg, I almost forgot.

I've done a song called To The Left To The Right with Luney Tunez in Your Area and Shamrock from the White Rapper Show, Luney made the beat and spit a verse I wrote the hook and my verse and Sham jumped on it... lol history... I have tracks from Ribah on the beat and Mr. Haters everywhere you go... I love good studio energy so sometimes I just go sit while Ashanti The Mad Violinist works, he's a great friend. BJ ORR who is a well know video guy around Atlanta not only in the hip-hop world, he also does commercials for Delta. When I first started doing events they would come out and film for me. It started with Bj... I feel like I'm leaving someone out smh... my MySpace is still up Lil T3xas I wrote a song called 730 listen to Young Thug whom I love and listen to the one I wrote check the time stamps.. that's all I'm gone say.

Who are your biggest influences growing up and why? Who do you like to listen to now and why? Who’s on your playlist right now?

JAY Z, Kodak, Gucci, and all old school.

What are some of the biggest obstacles you’ve encountered or faced in this industry?

People asking for money saying they can do this and that for you. This industry is all about knowing the movers and the shakers.

How would you describe your sound and style?

Hip-Hop down South sound.

What are some of your goals this year?

To chart even higher than before we are never too old to grow and learn and I've learned so now I'm growing.

Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?

I like my circle I love my producer and only want his sound right now anything I write, itsabangr can make something to fit it... He's amazing!

What is your creative process like?

I don't like people in my space I like to turn the music up and get into it.

What’s your favorite go-to order?

Pizza and salad you can't go wrong.