RNOFAREEL


What's your name? How did you get started? 

My name is A-k Swats, I've been in the music industry since I was roughly 15 or 16 years old. I'm from Decatur, GA, and growing up I listened to Three 6 Mafia, Eightball & MJG, Trick Daddy, Outkast, and Goodie Mob to name a few. Music has always been my therapy, the opportunity to do something It has always brought joy to my heart and spirit and made me feel blessed to give others the chance to feel how I feel when I make music. I want to say I got started in 1997 and from the beginning, I'll say I took my craft seriously but I was in a group at the time so it was a little different because you're not an individual. There are so many but to work with 1 of my favorite two artists on the planet is unreal. T-Pain set my world on fire being able to work with him at a time when he was the largest artist in the world. Working with Waka Flocka Flame, Gucci Mane, Dem Franchize Boys, Tyrese, Bonecrusher & Sheek of the LOX to name a few has been very humbling.


What is your experience in the music industry? Do you have any formal training or schooling? If not, are you self-taught and how did you learn your craft? What is your learning style? What are your favorite educational resources (ex. college, Youtube, etc.)?


No training here for me but I've been on every side of it from producing to writing as well as being the artist. I learned my craft from opening up for artists such as UGK, The Big Tyler's, Three 6 Mafia, Ying Yang Twins, etc. You know I watched the greats do their thing. I'm a sponge I don't have a learning pattern other than the organic ways of asking questions and being in an environment conducive to learning and paying attention. Education-wise I learn from various resources so that's a tough and broad question.

What are some credits and achievements that you have? Who have you worked with? Who have you collaborated with?

As previously stated I've worked with TPain, Gucci Mane, Waka Flocka Flame, Nappy Roots, Tyrese, Yung Joc, Lil Scrappy, Trillville, Bonecrusher, Dem Franchize Boys, Crime Mob, and Sheek of The LOX to name a few.

Who are your biggest influences growing up and why? Who do you like to listen to now and why? Who’s on your playlist right now?

Jay Z single-handedly is my greatest influence, he is business savvy alongside what he brought to rap music and still delivers at a high level is second to none. Right now I'm listening to Rod Wave. Lil Baby, Da Baby, and recently I kinda started listening to Young Dolph as he's a very underrated artist in my opinion.

The funny thing is I listen to another genre of street rap but quite honestly I make a little bit of everything in my music-a lot different from how I used to make music.

What are some of the biggest obstacles you’ve encountered or faced in this industry?

The industry is FAKE as f**k, trying to get around getting people to hear what you have. Also, the rap game is so saturated that it gives the idea that anybody can do this and ideally I understand the optics but honestly this game is sacred and has to be protected. We have to protect something that took so long to build.


How would you describe your sound and style?

Uh, I don't have a lane I've always vibed on production but I love to make sensual music for the ladies but I still love making club bangers because who doesn't love to do that stuff? I'm from Atlanta! However, I think my style is a broad variety.


What are some of your goals this year?

I just did a joint venture with my son, King Solidd, and his company RNO Fareel Entertainment so we are trying to get his music out, rebrand my label, and release my content alongside getting my group KChop3 out with a solo album from myself and a project from my son's artist, F.B., so it is a lot going on in the works.


Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?


Artist hmm, Jamie Foxx, Anthony Hamilton, and I'd say a verse from Jay-Z LOL but I'd settle from a feature with Kendrick because I already have a record I'd love him on.

Producer-wise I don't have anyone I wanna work with I think my producers got next Its A BangR and Jwood and Crazyogi are dope I like where we are production-wise. Videographer wise I like to build my team inside out and my guy Wax from Wax Hug Films has given me good business on my way in I would love to see what we could do with a bigger bag in place you know.

What is your creative process like?


I DON'T WRITE IN THE STUDIO LOL!! I don't have ghostwriters and mostly I vibe like most artists but I like to picture the song before I record it so when I do record it is like I am acting in a movie I already have it the way I want it in my head so it doesn't seem like its read off some paper.


What’s your favorite go-to order?


Salmon, Rice & Peas and Broccoli, and maybe asparagus.