How did you get started? Tell us everything!
Xavier or Xay aka “XayTLbeats” started as an artist. Initially, jacking for beats, it soon became much more than a hobby. This was before YouTube beats, SoundCloud, etc. so other than industry instrumentals, you either had to know a producer or in my case, become one! Coming from Memphis, music is deeply embedded in my DNA. I attribute my love for music to my mother’s exposing me to everything from Steve Miller to Stevie Wonder. I’ve taken my passion for creating music seriously ever since my first official recording and it’s always been a matter of “when” & not “if” for my success.
My production was heavily influenced by the likes of Shawty Redd, Drumma Boy, & Three 6 Mafia, along with my love for classical music. I started off using FL Studio and set out to master it. One of the biggest moments in my career would be meeting/ working with Shawty Redd himself. I “earned” his customized Akai MPC Renaissance via The Universe (God), hard work & dedication to my craft, and the will to drive from Atlanta to Las Vegas (without a license) to pursue my dream. Not everything was good with that situation, but I sleep well knowing that I tried something many would’ve been afraid to because I believe in me! Since then I’ve been a featured producer at 2019’s A3C, scored a documentary, (#NoAddress R2R Productions) as well as a founding member of @SoundKartel, the producer collective from all corners of the US.
What is your experience in the music industry? Do you have any formal training or schooling? If not, are you self-taught and how did you learn your craft? What is your learning style? What are your favorite educational resources (ex. college, YouTube, etc.)?
Everything I know musically, I learned with a mindset of “if you wanted to, you would...” meaning, YouTube, or BY ANY MEANS, if you want to learn/do something bad enough, you’ll find a way!
What are some credits and achievements that you have? Who have you worked with? Who have you collaborated with?
I collaborated with Shawty Redd, DJ Speedy, but most importantly, the producer collective I’m a founding member of, “@SoundKartel”! I have experience with independent artists as far as producer credits go. @Keatsdidit would definitely be my favorite collaboration to date.
Who are your biggest influences growing up and why? Who do you like to listen to now and why? Who’s on your playlist right now?
I really looked up to a few of the older folks in the neighborhood because they came from where I was from and made it to where they were, which for where we were, was amazing. I listen to a lot of classics really. OutKast, Luda, Tip, Jersey, etc. My playlist has sprinkles of “new” music, just to keep up with the culture, but I’m a fan of the real stuff.
What are some of the biggest obstacles you’ve encountered or faced in this industry?
Running into an artist you believe in enough to work for and not worry about getting paid is such a rare thing. After a long time of thinking maybe my standards were too high, I found that, organically, with @Keatsdidit and “Rumi’s” by Keats is on ALL streaming platforms.
How would you describe your sound and style?
My sound is full. I’ve heard on numerous occasions that my beats don’t require lyrics. Definitely something playa to ride to, roll up, and get high to. I try to cover vibes or moods in general, as opposed to “types” of beats.
What are some of your goals this year?
I’ll give you just one... I want all the artists I’m working with or going to work with to hit at least 10,000 streams each.
Who are the top 3 artists, producers, engineers, videographers, or others you would want to work with that you haven’t worked with yet?
M16beats, Honorable C-Note, & Metro Boomin.
What is your creative process like?
“Medicate” & get to it 💯.
What’s your favorite go-to order? (food-wise)